As both of our little ones already own gorgeous and practical Amamaya Lukla Merino wool baselayers, when we heard that the company were considering broadening their range, we were super-excited. We were even more excited to learn that we’d have very special access to this new range before they went on general sale! You see, here is a small British company bucking the trend. A brand intent on offering the highest quality merino products exclusively to children; children who are all too often left behind by big brands when it comes to quality outdoor gear and clothing. This time Amamaya have come up with the next jewel in their ever-growing crown…the Amamaya Kosi hoodie.
Like its base layer equivalent, the Amamaya Kosi hoodie is 100% Merino wool. Having written pretty extensively about Merino wool previously, I won’t bore you with the details again. But, I will say that, in terms of lightweight baselayers, you won’t find many to compare. It’s insulating properties, extraordinary light weight, and its ability to not soak up bodily stenches, is renowned the world over. Now, in it’s hoodie form, we have something that is flexible enough to be worn as a standalone next to the skin on milder days or, on colder days, like the one I’m experiencing right now, it’s a brilliant additional mid-layer perfect for wearing under an insulated jacket and/or shell.
The Amamaya Kosi Hoodie still comes with many of the great features I’ve come to expect from this top British kids’ outdoor brand. The thumb loops, for instance, are there to ensure that the arms don’t rise up and leave cold spots when jackets are pulled on over the top. The hoodies are completely seamless and contain no labels around the neck area. This, of course, means that little ones no longer have to put up with minor irritants when they’re busy exploring the great outdoors. An entirely seamless construction could not have been easy to achieve. Seriously. However, it demonstrates the lengths that the company will go to in their quest to create top quality kids’ outdoor wear.
Like the Merino wool baselayers, the Amamaya Kosi hoodie comes in two-tone coloured designs, which are intended to be unisex, underlining the modern ethos of the brand. And yes, as I’m sure you can see, they are beautiful garments.
Given their aesethically pleasing looks and the awesome practical qualities of these tops, it’s really no wonder that Amamaya have gone from a young start-up brand to being featured in some of the outdoor industry’s most high profile publications in such a short space of time. Not only that, but we personally have been tagged in photos on social media by very happy readers who read our Amamaya Lukla baselayer review and bought one. With word of mouth so positive and interest from trade publications so high, I predict great things for Amamaya. Judging by the quality of their first few initial products, it’s thoroughly, thoroughly deserved. Amamaya are, without doubt, our hottest new outdoor chikdren’s brand discovery of 2017!
Keep your eyes peeled for the release of these very cool outdoor-specific children’s hoodies at: https://www.amamaya.co.uk/